For marketers, the millennial audience has become elusive. In a given day, they navigate between the variety of platforms at their disposal: Tweeting, Gramming, Snapping... you name it.
So why would we focus on just one, wouldn't it be more effective to hedge and dip our toes into all of them?
At Limitless, we focus on the constants.
For over 15 years, YouTube has been used as a hub of entertainment to pass time, provide information to help overcome complex challenges and deliver inspiration from heroes when all seemed lost for over 2 billion people around the world.
In a world where everything is a service, and nearly every service can be accessed from our phone, YouTube plays a critical role by facilitating a smooth experience within the customer journey. This can range from watching videos of potential destinations for an upcoming holiday, putting together the perfect outfit for an event or discovering new products to add to a beauty regime, just to name a few.
Most brands seem to have been treating YouTube like an extension of their website, rather than a tool to build connections with a large pool of people with diverse interests and intentions.
Limitless exists to unlock their distinctive value to their ideal audiences and convey that through engaging videos.
There's only so much we can put on our website... It would be great to hear from you and discuss your brand's online video strategy!