Production
Jun
10
//
2020

What Is Branded Content? 5 Examples Of Brands Producing Engaging Videos

Through the presence of competition from other companies, online advertising costs are rapidly increasing. This results in margins being squeezed and ROI found much further down the line.
Distribution
May
14
//
2020

37% Of Mobile Internet Traffic Goes Towards YouTube

Over 1 billion hours of video are watched daily on YouTube, with around 70% through mobile devices. As a brand, ideally you want to be top of mind for your target audience during particular trigger points.
Distribution
Apr
3
//
2020

Are You Seeing Double Ads On YouTube? Here's Why

Users often find these quite disruptive to their viewing experience, despite marketers attempting to laser target audiences they believe may be interested in their offering.
Distribution
Mar
10
//
2020

What Is YouTube Premium & What Does It Mean For Advertisers

This is their attempt to get users who consume hours of content on the platform to pay a subscription fee in return for ad-free viewing and other benefits. What effect will this have on the brands that enabled YouTube to gain enough revenue to take such a big step?
Distribution
Dec
1
//
2018

YouTube Update: Double Ad Pods & Ad Supported Original Content

We noticed that YouTube were testing 'double mid roll ads', where two ads will be shown back to back during an interruption to your chosen video. Is this an attempt to get more people to subscribe to their Premium service after being overwhelmed by disruptions to their viewing experience?