Work Process

step One

Strategy

Video content is one of the most expensive to create. A lot can go wrong with your investment. Your videos don't reach enough people. Your videos don't reach the right people. You cannot measure the impact your videos are having on business objectives.

In the end, many brands gamble with their video strategy, spreading themselves thin hoping a few big wins cover those that should remain buried deep in the archives...

The reason you continue to create videos is because it is the most effective way to showcase your brand to a large audience. Around 80% of internet traffic is video.

Every client starts their journey with Limitless by combining their knowledge of their brand and industry, with our understanding of the millennial (18-34) audience on YouTube. The result? Your customers naturally gravitate towards you, instead of having to chase them around the internet.

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Components

Objectives/KPIs

We start every relationship thinking about outcomes. We work with brands to outline what they want to achieve with their videos and clarify how we will measure progress towards that goal.

Positioning

Before creating videos, it's crucial to have a strong grasp on who you are - and even more importantly, who you are not. Among the sea of content available to your target audience, this process establishes how your brand is perceived and will be the difference between developing an emotional connection with them, or being yet another generic business that misses the mark.

Audience Mapping

Without a clear understanding of your ideal viewers, it is extremely difficult to develop videos that are consistently engaging.

Demographics? Interests? Purchasing process?

We dig deeply to generate detailed profiles that serve as a base to all ideas we conceptualise. This also helps to surface audiences that are under-served and underrepresented, yet would emerge as a strong potential customer base.

"Efficiency and effectiveness is achieved when you start with a clear direction."

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Limitless Possibilities

Strategy Makes Everything Possible

Efficiency and effectiveness is achieved when you start with a clear direction.

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