Somachi Egejuru

Attribution
Jul
11
//
2020

Why Utilising Key Influencers Will Be Crucial In Mastering Retail Post Covid-19

To master online-to-offline retail in a world post-Covid lockdowns, you need to make it 'cool' to shop at your store. People have rapidly gotten used to staying indoors and having things delivered to them, why should they come to you?
Strategy
Jul
4
//
2020

The Content Trap: Navigating Digital Platforms Effectively

If you just focus on content, believing that to be the solution to your need, whether that's growth or beating competition, you will lose. This is an example of falling into 'The Content Trap'. Instead, you need to focus on connections.
Production
Jun
10
//
2020

What Is Branded Content? 5 Examples Of Brands Producing Engaging Videos

Through the presence of competition from other companies, online advertising costs are rapidly increasing. This results in margins being squeezed and ROI found much further down the line.
Distribution
May
14
//
2020

37% Of Mobile Internet Traffic Goes Towards YouTube

Over 1 billion hours of video are watched daily on YouTube, with around 70% through mobile devices. As a brand, ideally you want to be top of mind for your target audience during particular trigger points.
Distribution
Apr
3
//
2020

Are You Seeing Double Ads On YouTube? Here's Why

Users often find these quite disruptive to their viewing experience, despite marketers attempting to laser target audiences they believe may be interested in their offering.